"No question........... Ipads are great and a very cool invention!!!!
But, there is one inconvenient aspect that deserves attention; they are not as ergonomic as they could be since they must be held, for all practical purposes, in order to be viewed and operated effectively.
The obvious answer is to use the Ipad with an Ipad holder of some sort. So, we made a list of all the features the "ideal" Ipad holder should have and went looking for one, which we couldn't find. We thought the ideal holder should;
1) Hold the Ipad at many different angles to facilitate various viewing positions
2) Be portable
3) Be sturdy
4) Hold the Ipad securely
5) Allow for 360 degree swiveling to rotate the Ipad without having to turn the holding device
6) Be attractive
7) Be just as useful at work (i.e., in the office, retail store, mechanics bay, or warehouse) and therefore should come with a magnetic base which will attach to metal surfaces, like filing cabinets, under automobiles, equipment racks, etc. Note; the magnetic base will not affect the Ipad.
And so, the Pad Grip was born. It combines all of these desirable features into one very attractive, rugged and eminently useful device for holding your Ipad at any time and in any application".

Discussion
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